Taco Bell

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Taco Bell is an American fast-food chain founded by Frank Bell in 1962. It is famous for creating a variety of Mexican style dishes in the fast-food format. In order to promote the release of the 1998 film GODZILLA, Taco Bell released Godzilla-themed merchandise, and also aired a commercial featuring Godzilla.



As part of the promotion, Taco Bell produced Godzilla toys to be distributed with their kid's meals, or sold individually with the purchase of a kid's meal for 99 cents. They include:

  • Baby Godzilla Wobbler (two variations)
  • Jet Shooter
  • Action Attack Godzilla
  • Godzilla Slime Egg
  • Water Tank
  • Escape Flight Helicopter

Collectible cups

Taco Bell also produced four collectible cups featuring Godzilla designs and a Godzilla cup holder designed for use in automobiles. The cups featured peel-away sheets with codes on them that, if a special decoder was used, could reveal a picture of Godzilla. If the player found Godzilla, they could redeem the ticket for a prize.

Commercial merchandise

Taco Bell released a special Yo quiero Taco Bell toy Chihuahua that, when squeezed, repeated a line from the company's commercial featuring Godzilla.


Taco Bell GODZILLA "Here Lizard" Commercial
Taco Bell GODZILLA "Want Something to Drink" Commercial
Taco Bell GODZILLA "Decoder Cups" Commercial


This is a list of references for Taco Bell. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]


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Real World
Godzilla (TriStar)
Baby Godzilla (TriStar)