Taco Bell is an American fast-food chain founded by Frank Bell in 1962. It is famous for creating a variety of Mexican style dishes in the fast-food format. In order to promote the release of the 1998 film GODZILLA, Taco Bell released Godzilla-themed merchandise, and also aired a commercial featuring Godzilla.
As part of the promotion, Taco Bell produced Godzilla toys to be distributed with their kid's meals, or sold individually with the purchase of a kid's meal for 99 cents. They include:
- Baby Godzilla Wobbler (two variations)
- Jet Shooter
- Action Attack Godzilla
- Godzilla Slime Egg
- Water Tank
- Escape Flight Helicopter
Taco Bell also produced four collectible cups featuring Godzilla designs and a Godzilla cup holder designed for use in automobiles. The cups featured peel-away sheets with codes on them that, if a special decoder was used, could reveal a picture of Godzilla. If the player found Godzilla they could redeem the ticket for a prize.
Taco Bell released a special Yo Quiero Taco Bell toy dog that, when squeezed, repeated a line from the company's commercial featuring Godzilla.
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