— Doritos slogan used in the late 1990s and early 2000s
Doritos is a brand of tortilla chips made by Frito-Lay.
The GODZILLA 1998 commercial tie-in for Doritos starts with Godzilla roaring at the armed forces positioned in Flatiron Square as he walks over to a Doritos truck which had been used to lure the monster (the Doritos replacing the fish from the movie). Godzilla bites into the truck and lifts it up in the air, causing boxes and bags of Doritos to break open and fall onto pedestrians who are running away. Godzilla then shakes the truck so that some Doritos fall in his mouth, and licks his fingers. An announcer says "18 wheels worth of cheesy goodness...that's snacking strong."
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