TOHO Visual Entertainment

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Toho Co., Ltd. Products &
Licensing Department
The TOHO Visual Entertainment logo

Type Multimedia distributor/publisher
Status Active
Led by Keiji Ota
1-2-2 Yuraku, Chiyoda
Tokyo, Japan 100-8415
Also known as Toho Video, DVD Toho
Parent company Toho Company, Limited
Preceded by
  • Products & Licensing Department
    (映像事業部,   Eizō Jigyōbu)
  • Digital Content Sales Department
Website (inactive)

TOHO Visual Entertainment, formally the Toho Co., Ltd. Products & Licensing Department[1] (東宝株式会社ライツ事業部,   Tōhō Kabushiki Gaisha Raitsu Jigyōbu, lit. "Toho Co., Ltd. Rights Department"),[2] is a division of Toho which primarily handles home video distribution and print publication. Presided over by Toho Managing Executive Officer and Chief Godzilla Officer Keiji Ota, it is also actively involved in the development of the Godzilla franchise. It formerly used the English names Toho Video for pre-DVD formats[a] and DVD Toho for DVDs, sometimes concurrently.


The current Toho Products & Licensing Department was formed on April 1, 2023, through the merger of the original Products & Licensing Department (映像事業部,   Eizō Jigyōbu, lit. "Visual Department")[b] and the Digital Content Sales Department (デジタル・コンテンツ営業部,   Dejitaru Kontentsu Eigyōbu).[3][4][5] The former had been in existence since at least the early 1980s, having released countless Toho films on home video and published some books and video games. In recent decades, it had also been tasked with theatrically distributing Toho's animated films, which included all three entries in the GODZILLA anime trilogy. As of the merger, the Products & Licensing Department has ceased distributing films theatrically, but is still responsible for bringing them to home video, as well as releasing all manner of print publications, including films' theater programs.

In 2014, following the release of Legendary Pictures' Godzilla, Toho president (now chairman) Yoshishige Shimatani requested the creation of a "company-wide organization" for discussing Toho's future Godzilla-related operations. This resulted in the Products & Licensing Department gathering over 20 employees from across Toho's departments and subsidiaries to form the Godzilla Strategic Conference (ゴジラ戦略会議,   Gojira Senryaku Kaigi), or GodziCon (ゴジコン,   Gojikon) for short, that October. However, members do not work with the Conference full-time; as of November 2019, it was led by Akito Takahashi as director and Tetsuya Yoshikawa as project leader, and met on a monthly basis, with smaller sub-conferences held multiple times a week. The first project to come out of the Godzilla Strategic Conference's discussions was the Godzilla Head atop Hotel Gracery Shinjuku.[6]

On October 1, 2019,[6] the Products & Licensing Department established the Godzilla Room (ゴジラルーム,   Gojira Rūmu), a team of executives who are tasked with maintaining and expanding the Godzilla brand. Led by Tetsuya Yoshikawa, it also inherited jurisdiction over the Godzilla Strategic Conference. As of May 2024, the Godzilla Room was composed of 14 employees, divided into four groups. These are the Strategy Group (戦略グループ,   Senryaku Gurūpu), in charge of long-term business strategies, business development, and management of the Godzilla Store; the Planning and Production Group (企画制作グループ,   Kikaku Seisaku Gurūpu), in charge of creating video content; the Licensing Group (ライセンスグループ,   Raisensu Gurūpu), in charge of merchandise, collaborations, theme park attractions, etc.; and the MD Group (MDグループ,   Emu Dī Gurūpu), in charge of developing in-house merchandise and increasing merchandise distribution.[7]

Selected filmography

TOHO Visual Entertainment


Home video distributor

Note: Releases of non-direct-to-video productions not included.

Theatrical distributor

Godzilla Strategic Conference

Planning and supervision

Godzilla Room

Planning and supervision

Selected video games


Selected bibliography

Special thanks





External links


  1. Including VHS, Betamax, LaserDisc, and VHD. The packaging for LaserDiscs and VHDs used logos reading "TOHO VIDEODISC" or "TOHO LASERDISC" instead of "TOHO VIDEO," but a Toho Video logo would appear when playing the discs.
  2. Formerly known as the ビデオ事業部 (Bideo Jigyōbu, lit. "Video Department").


This is a list of references for TOHO Visual Entertainment. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]

  1. "Company Profile". Toho. Retrieved 19 October 2023.
  2. "企業概要". Toho. Retrieved 19 October 2023.
  3. "Company Profile". Toho. Archived from the original on 20 March 2023.
  4. "企業概要". Toho. Archived from the original on 2 December 2022.
  5. "人事、東宝". The Nihon Keizai Shimbun. 4 April 2023. Retrieved 19 October 2023.
  6. 6.0 6.1 6.2 6.3 "東宝に新部署「ゴジラルーム」発足、大田圭二取締役 "東宝が本気でゴジラに取り組む"". 1 November 2019.
  7. Matsumoto, Shinichi (1 May 2024). "ゴジラのブランド管理とビジネスの発展を担う、東宝「ゴジラルーム」とは何か". Eiga Natalie.
  8. "キャスト・スタッフ" [CAST/STAFF]. Nijigen no Mori. Retrieved 12 June 2024.


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