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Sega Games Co., Ltd.
Sega's logo
Sammy's logo

Type Game developer and publisher
Status Active
Led by
  • Haruki Satomi (Chairman and CEO)
  • Shigeru Yamashita (Vice Chairman)
  • Yukio Sugino (President and COO)
  • Martin Bromley
  • Richard Stewart
Founded June 3, 1960
Shinagawa, Tokyo, Japan
Parent company Sega Sammy Holdings
Subsidiary companies
  • Hardlight
  • Relic Entertainment
  • Sports Interactive
  • TMS Entertainment
  • etc.

Sega Games Co., Ltd. (株式会社セガゲームス,   Kabushiki Gaisha Sega Gēmusu), stylized as SEGA, is a multinational video game developer and publisher headquartered in Tokyo, Japan. In the 1990s, Sega developed and published many games using the Godzilla license, with the games appearing on Sega's consoles. In 2004, Sega merged with the game developer Sammy (サミー,   Samī), which developed multiple Gamera games before and since, and absorbed its video game businesses. As a result, Gamera and some of his monster co-stars made guest appearances in Sega's mobile game Monster Gear.

In addition to video games, Sega often releases prize figures or plushes based on films or anime. These figures are typically awarded through claw machines, hence their name. Sega has released prize figures or plushes for every Godzilla film from Shin Godzilla onward. Sega also manufactured a pinball game for TriStar Pictures' 1998 film GODZILLA.

Selected filmography

  • GAMERA -Rebirth- (TV 2023) - Financier [Sammy; with the Gamera Rebirth Production Committee]

Selected video games

Prize figures and plushes


  • Rebirth of Mothra 3 features a child playing Collect Godzilla: Giant Monster Assembly on the Sega Dreamcast VMU just before he is kidnapped by King Ghidorah, after which the game is shown with Rodan onscreen.
    • Plushes of Sega's characters Sonic the Hedgehog and Miles "Tails" Prower also appear in the Sonoda family's home earlier in the film.
  • In Gamera 3: Revenge of Iris, Mayumi Nagamine observes Kurata Shinya's program illustrating the concept of mana using the Sega Dreamcast.
  • In the first episode of GAMERA -Rebirth-, Brody and his friends are playing the Sega game Out Run at the arcade when Joe, Junichi, and Boco confront them.


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