Hiya Toys (stylized HIYA) is a Chinese company founded in 2009 which specializes in the creation of highly detailed collectible figures. Through licensing deals with Hollywood studios such as Warner Bros. and 20th Century Fox, Hiya Toys has produced figures based on franchises including Planet of the Apes, Alien, Predator, RoboCop, and Injustice. In 2022, Hiya Toys announced that it had acquired the rights to produce figures based on Legendary Pictures' Monsterverse franchise of films, with its first figures utilizing the license coming from 2021's Godzilla vs. Kong. It has since made figures of the Titans from Godzilla: King of the Monsters and the Skull Devil from Kong: Skull Island as well.
Figures in Hiya Toys' Stylist Series feature no articulation.
The Stylist Series Kong figure is based on the character's appearance in Godzilla vs. Kong. Specifically, it is sculpted in a dynamic pose of Kong jumping in the air and bringing down his battle axe from the film's Hong Kong battle. The figure includes a stand to suspend it in the air, and stands approximately 10 inches tall.
Godzilla 2022 Exclusive
A variant of the Stylist Series Godzilla figure, featuring translucent blue paint on its dorsal fins and other parts of its body, was revealed on August 19, 2022.
A Stylist Series Burning Godzilla was revealed on December 26, 2022. Based on Burning Godzilla's appearance in Godzilla: King of the Monsters, the figure features translucent orange and yellow coloration on its body.
Figures in Hiya Toys' Exquisite Basic series feature numerous points of articulation, allowing them to take on a variety of poses.
The Exquisite Basic Kong figure, based on the character's appearance in Godzilla vs. Kong, stands at 6.3 inches tall with 16 points of articulation. Two alternate head parts and three hand pieces are included with the figure, as well as a battle axe accessory.
The Exquisite Basic Rodan figure, based on the character's appearance in Godzilla: King of the Monsters, has a 15.74-inch wingspan and 16 points of articulation. A base is included with the figure to display it in a flying pose.
The Exquisite Basic Mothra figure, based on the character's appearance in Godzilla: King of the Monsters, has a 14.2-inch wingspan and 11 points of articulation. A base is included with the figure to display it in a flying pose.
Hiya Toys teased the Exquisite Basic King Ghidorah figure on January 29, 2023, and fully revealed it on February 24. The figure is based on the character's appearance in Godzilla: King of the Monsters. It stands at 350 millimeters tall and has a wingspan of 560 millimeters. Included are two stands to support its wings when outstretched.
Heat Ray Godzilla (Godzilla vs. Kong)
An Exquisite Basic Godzilla 2021 variant figure was revealed on March 24, 2023. The figure features blue coloration on its dorsal fins and torso. Included with the figure is a Heat Ray accessory, as well as alternate head and neck parts. Although based on the character's appearance in Godzilla vs. Kong, it is a repaint of Hiya's Godzilla (Godzilla: King of the Monsters) figure.
The official Hiya Toys Twitter account teased an Exquisite Basic Skull Devil on April 6, 2023, showing off an unpainted prototype. On May 18, 2023, the fully painted figure was revealed. The Exquisite Basic Skull Devil measures 450 millimeters in length and stands at 150 millimeters tall.
An Exquisite Basic Burning Godzilla variant was revealed on April 24, 2023. The figure is based on the form's appearance in Godzilla: King of the Monsters. It sports red and orange coloration on its body.
Godzilla (Reissue Version)
A reissue of the Exquisite Basic Godzilla figure from Godzilla vs. Kong was unveiled on June 22, 2023. The figure utilizes the same sculpt used previously for the Godzilla 2019 figure, but with a more toned-down color scheme.
An Exquisite Basic Female MUTO, as seen in Godzilla, was revealed at San Diego Comic-Con 2023. On August 24, images of the final figure were revealed. The figure stands at 150 millimeters tall and features mandible pieces that can be posed independantly.
An unpainted prototype of an Exquisite Basic Kong figure, based on the character's appearance in Kong: Skull Island, was revealed at San Diego Comic-Con 2023. An alternate head part and three pairs of alternative hand pieces are included with the figure. A tree accessory is also included with the figure, representing the one Kong wields during his battle with the Skull Devil in the film. Images of the fully-painted figure were unveiled on November 16, 2023.
Heat Ray Godzilla (Translucent Version)
A translucent variant of the Heat Ray Godzilla figure was revealed at San Diego Comic-Con 2023. Its dorsal plates and atomic breath accessory are a brighter shade of blue and are translucent. Like the previous release, an alternate head is included to display the figure firing its atomic breath in the air. Official images of the figure were released on September 28.
An unpainted prototype of an Exquisite Basic 2014 Godzilla figure was revealed at New York Toy Fair 2023.
On July 3, 2023, Hiya Toys announced that it would be making figures based on classic Toho Godzilla monsters.
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