Hiya Toys

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Hiya Toys
Hiya Toys logo

Type Toy manufacturer
Status Active
Founded 2009
Head-
quarters
Shanghai, China
Also known as HIYA
Website https://www.hiyatoys.com/

Hiya Toys (stylized HIYA) is a Chinese company founded in 2009 which specializes in the creation of highly detailed collectible figures. Through licensing deals with Hollywood studios such as Warner Bros. and 20th Century Fox, Hiya Toys has produced figures based on franchises including Planet of the Apes, Alien, Predator, RoboCop, and Injustice. In 2022, Hiya Toys announced that it had acquired the rights to produce figures based on Legendary Pictures' Monsterverse franchise of films, with its first figures utilizing the license coming from 2021's Godzilla vs. Kong. It has since made figures of Titans from Godzilla: King of the Monsters, Kong: Skull Island, Godzilla, and Godzilla x Kong: The New Empire, as well as figures from Toho's Godzilla series.

Figures

Stylist Series

Figures in Hiya Toys' Stylist Series feature no articulation.

Godzilla

The Stylist Series Godzilla figure is based on the character's appearance in Godzilla vs. Kong, and stands approximately 8 inches tall.

Kong

The Stylist Series Kong figure is based on the character's appearance in Godzilla vs. Kong. Specifically, it is sculpted in a dynamic pose of Kong jumping in the air and bringing down his battle axe from the film's Hong Kong battle. The figure includes a stand to suspend it in the air, and stands approximately 10 inches tall.

Godzilla 2022 Exclusive

A variant of the Stylist Series Godzilla figure, featuring translucent blue paint on its dorsal fins and other parts of its body, was revealed on August 19, 2022.

Burning Godzilla

A Stylist Series Burning Godzilla was revealed on December 26, 2022. Based on Burning Godzilla's appearance in Godzilla: King of the Monsters, the figure features translucent orange and yellow coloration on its body.

Exquisite Basic

Figures in Hiya Toys' Exquisite Basic series feature numerous points of articulation, allowing them to take on a variety of poses.

Godzilla (Godzilla vs. Kong)

The Exquisite Basic Godzilla figure, based on the character's appearance in Godzilla vs. Kong, stands over 7 inches tall with 26 points of articulation.

Kong

The Exquisite Basic Kong figure, based on the character's appearance in Godzilla vs. Kong, stands at 6.3 inches tall with 16 points of articulation. Two alternate head parts and three hand pieces are included with the figure, as well as a battle axe accessory.

Rodan

The Exquisite Basic Rodan figure, based on the character's appearance in Godzilla: King of the Monsters, has a 15.74-inch wingspan and 16 points of articulation. A base is included with the figure to display it in a flying pose.

Mothra

The Exquisite Basic Mothra figure, based on the character's appearance in Godzilla: King of the Monsters, has a 14.2-inch wingspan and 11 points of articulation. A base is included with the figure to display it in a flying pose.

King Ghidorah

Hiya Toys teased the Exquisite Basic King Ghidorah figure on January 29, 2023, and fully revealed it on February 24. The figure is based on the character's appearance in Godzilla: King of the Monsters. It stands at 350 millimeters (13.8 inches) tall and has a wingspan of 560 millimeters (22 inches). Included are two stands to support its wings when outstretched.

Godzilla (Godzilla: King of the Monsters)

An Exquisite Basic Godzilla figure based on the character's appearance in Godzilla: King of the Monsters stands at 7 inches tall with a newly designed neck and mouth for wider range of articulation.

Heat Ray Godzilla (Godzilla vs. Kong)

An Exquisite Basic Godzilla 2021 variant figure was revealed on March 24, 2023. The figure features blue coloration on its dorsal fins and torso. Included with the figure is a Heat Ray accessory, as well as alternate head and neck parts.

Skull Devil

The official Hiya Toys Twitter account teased an Exquisite Basic Skull Devil on April 6, 2023, showing off an unpainted prototype. On May 18, 2023, the fully painted figure was revealed. The Exquisite Basic Skull Devil measures 450 millimeters (17.7 inches) in length and stands at 150 millimeters (5.9 inches) tall.

Burning Godzilla

An Exquisite Basic Burning Godzilla variant was revealed on April 24, 2023. The figure is based on the form's appearance in Godzilla: King of the Monsters. It sports red and orange coloration on its body.

Godzilla (Reissue Version)

A reissue of the Exquisite Basic Godzilla figure from Godzilla vs. Kong was unveiled on June 22, 2023. The figure utilizes the same sculpt used previously for the Godzilla 2019 figure, but with a more toned-down color scheme.

Female MUTO

An Exquisite Basic Female MUTO, as seen in Godzilla, was revealed at San Diego Comic-Con 2023. On August 24, images of the final figure were revealed. The figure stands at 150 millimeters (5.9 inches) tall and features mandible pieces that can be posed independently.

Kong (Kong: Skull Island)

An unpainted prototype of an Exquisite Basic Kong figure, based on the character's appearance in Kong: Skull Island, was revealed at San Diego Comic-Con 2023. An alternate head part and three pairs of alternative hand pieces are included with the figure. A tree accessory is also included with the figure, representing the one Kong wields during his battle with the Skull Devil in the film. Images of the fully-painted figure were unveiled on November 16, 2023.

Heat Ray Godzilla (Translucent Version)

A translucent variant of the Heat Ray Godzilla figure was revealed at San Diego Comic-Con 2023. Its dorsal fins and atomic breath accessory are a brighter shade of blue and are translucent. Like the previous release, an alternate head is included to display the figure firing its atomic breath in the air. Official images of the figure were released on September 28.

Rodan (Flameborn Version)

A repaint of the Hiya Toys Rodan was revealed on December 4, 2023. Its wings are applied with fluorescent coatings; under a UV light, a yellow glow emanates, vividly depicting the effect of molten lava.

Godzilla (Godzilla)

An unpainted prototype of an Exquisite Basic 2014 Godzilla figure was revealed at New York Toy Fair 2023. Images of the fully-painted figure were unveiled on December 18, 2023.

Mothra (Emerald Titan Version)

On January 4, 2024, a variant of the Exquisite Basic Mothra figure was revealed. The figure is based off Mothra's appearance on her character poster for Godzilla: King of the Monsters. It is cyan with black highlights on its wings.

Godzilla (Re-evolved Version)

On February 28, 2024, Hiya revealed Godzilla's "re-evolved" form from Godzilla x Kong: The New Empire. The figure sports a dark gray coloration, along with brown and lighter accent colors on its body.

Godzilla (Evolved Version)

On February 29, 2024, an Exquisite Basic figure based on Godzilla's evolved form from Godzilla x Kong: The New Empire was revealed. It stands at 180 millimeters (7 inches) tall.

King Ghidorah (Gravity Beam Version)

A variant of the King Ghidorah figure was revealed on March 10, 2024. The figure sports a metallic gold coloration and includes three gravity beam accessories.

Shimo

An Exquisite Basic Shimo figure was revealed on display during the premiere of Godzilla x Kong: The New Empire in China.[1] On March 30, 2024, official images of the figure surfaced.

Energized Godzilla

On April 25, 2024, Hiya revealed a figure based on Godzilla's energized form from Godzilla x Kong: The New Empire. The Energized Godzilla figure sports a fluorescent blue coloration on its body that glows under UV light. Alternative closed-hand parts are included with the figure.

Number 10

On May 19, a figure based on Number 10 from Godzilla vs. Kong was unveiled. Much like the monster in the film, it features red and yellow coloration on its body. An attachable accessory representing the Skullcrawler's prehensile tongue is included.

Classic series

Figures in Hiya Toys' Exquisite Basic line based on Toho Godzilla monsters.

Godzilla Hokkaido Ver. (Godzilla vs. King Ghidorah)

An unfinished prototype of an Exquisite Basic Godzilla figure, based on his appearance in Godzilla vs. King Ghidorah, was displayed at New York Toy Fair 2023. On February 1, 2024, final images of the figure were shown. The figure stands at 180 millimeters (7 inches) tall and includes alternate hand accessories.

King Ghidorah (Godzilla vs. King Ghidorah)

Hiya revealed an Exquisite Basic King Ghidorah figure based on the character's appearance in Godzilla vs. King Ghidorah. The figure stands at 33 centimeters tall and has a wingspan of 47 centimeters. Its wings are made of PVC material with a bendy wire inside them to allow for more posing. Included with the figure are three support stands.

Gallery

External links

References

This is a list of references for Hiya Toys. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]

  1. 怪兽宇宙系列电影 (March 26, 2024). "#哥斯拉大战金刚2中国首映礼# 高清现场图新鲜出炉,哥斯拉金刚两大"巨星"即将空降🎉 您已进入怪兽宇宙,速来围观巨兽震撼团战!火热预售中🔥3月29日大银幕见!#哥斯拉大战金刚2终极预告#". Weibo.

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