Hiya Toys (stylized HIYA) is a Chinese company founded in 2009 which specializes in the creation of highly detailed collectible figures. Through licensing deals with Hollywood studios such as Warner Bros. and 20th Century Fox, Hiya Toys has produced figures based on franchises including Planet of the Apes, Alien, Predator, RoboCop, and Injustice. In 2022, Hiya Toys announced that it had acquired the rights to produce figures based on Legendary Pictures' MonsterVerse franchise of films, with its first figures utilizing the license coming from 2021's Godzilla vs. Kong. It has since made figures of the Titans from Godzilla: King of the Monsters as well.
Figures in Hiya Toys' Stylist Series feature no articulation.
The Stylist Series Godzilla figure is based on the character's appearance in Godzilla vs. Kong, and stands approximately 8 inches tall.
The Stylist Series Kong figure is based on the character's appearance in Godzilla vs. Kong. Specifically, it is sculpted in a dynamic pose of Kong jumping in the air and bringing down his battle axe from the film's Hong Kong battle. The figure includes a stand to suspend it in the air, and stands approximately 10 inches tall.
Godzilla 2022 Exclusive
A variant of the Stylist Series Godzilla figure, featuring translucent blue paint on its dorsal fins and other parts of its body, was revealed on August 19, 2022.
A Stylist Series Godzilla was revealed on December 26, 2022. Based on Burning Godzilla appearance in Godzilla: King of the Monsters, the figure features translucent orange and yellow coloration on its body.
Figures in Hiya Toys' Exquisite Basic series feature numerous points of articulation, allowing them to take on a variety of poses.
Godzilla (Godzilla vs. Kong)
The Exquisite Basic Godzilla figure, based on the character's appearance in Godzilla vs. Kong, stands over 7 inches tall with 26 points of articulation.
The Exquisite Basic Kong figure, based on the character's appearance in Godzilla vs. Kong, stands at 6.3 inches tall with 16 points of articulation. Two alternate head parts and three hand pieces are included with the figure, as well as a battle axe accessory.
The Exquisite Basic Rodan figure, based on the character's appearance in Godzilla: King of the Monsters, has a 15.74-inch wingspan and 16 points of articulation. A base is included with the figure to display it in a flying pose.
The Exquisite Basic Mothra figure, based on the character's appearance in Godzilla: King of the Monsters, has a 14.2-inch wingspan and 11 points of articulation. A base is included with the figure to display it in a flying pose.
Hiya teased the Exquisite Basic King Ghidorah figure on January 29, 2023, and fully revealed it on February 24, 2023. The figure is based on the character’s appearance in Godzilla: King of the Monsters. The figure stands at 350 millimeters tall and has a wingspan of 560 millimeters. Included are two stands to support its wings when outstretched.
Godzilla (Godzilla: King of the Monsters)
An Exquisite Basic Godzilla figure based on the character's appearance in Godzilla: King of the Monsters stands at 7 inches tall with a newly designed neck and mouth for wider range of articulation.
Heat Ray Godzilla
A variant of the Exquisite Basic Godzilla 2019 figure was revealed on March 24, 2023. The figure features blue coloration on its dorsal plates and torso. Included with the figure is a Heat Ray accessory, as well as alternate head and neck parts, which can be displayed to replicate the "Call to Arms" scene in Godzilla: King of the Monsters.
Teaser image featuring silhouettes of Godzilla, Kong, Mothra, Rodan, King Ghidorah, and Mechagodzilla
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