McDonald's

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McDonald's Corporation
McDonald's logo since 2006

Type Fast food chain, real estate company
Status Active
Led by
  • Enrique Hernandez Jr. (chairman)
  • Chris Kempczinski (president and CEO)
Founder(s)
  • Richard McDonald
  • Maurice McDonald
  • Ray Kroc
Founded May 15, 1940
Head-
quarters
Chicago, Illinois, United States
Website https://www.mcdonalds.com/us/en-us.html

McDonald's is an American-based global chain of fast food restaurants headquartered in Chicago, Illinois. Founded as a restaurant by brothers Richard and Maurice McDonald in San Bernardino, California in 1940, the company became a hamburger stand and later a franchise before being bought out by businessman Ray Kroc in 1955. McDonald's is the largest fast food restaurant chain in the world, serving an estimated 65 million customers daily across more than 100 countries. It is also a real estate company through its ownership of much of the restaurant buildings and underlying land which it leases to its individual franchisees.

McDonald's has a large presence in Japan through its local arm McDonald's Company (Japan), Ltd. (日本マクドナルド株式会社,   Nihon Makudonarudo Kabushikigaisha, lit. "Japan McDonald Company, Ltd."). McDonald's operates approximately 2,900 stores in Japan as of 2018, the most of any country behind only the United States and China. It is colloquially known as Mac (マック,   Makku) or McDo (マクド,   Makudo) among Japanese consumers, and maintains its headquarters in the Shinjuku Island Tower in Tokyo. McDonald's Japan has collaborated with both the Ultra Series and Godzilla franchises through menu and merchandising items.

Collaborations

Ultraman

McDonald's Ultraman 1.png

Ultraman first appeared in a Happy Meal at McDonald's Japan in 2013. This consisted of four toys (Ultraman, Ultraman Ginga, Gomora and Alien Baltan) and a promotional DVD featuring a recap of Ultraman Ginga and an episode of Mega Monster Rush Ultimate Frontier. This would be followed by an Ultraman Ginga S Happy Meal toyline in 2014 featuring eight toys (Ultraman, Ultraseven, Ultraman Tiga, Ultraman Ginga, Zetton, King Joe, Golza and Dark Lugiel) and a 2021 toyline featuring puzzle activity toys based on various Ultra heroes.

In April of 2022, McDonald's Japan introduced two menu items to promote the upcoming release of the film Shin Ultraman. These items consisted of Ultraman Jack and Ultraman-themed chicken sandwiches.

Godzilla vs. McDonald

In December of 2023, McDonald's launched Godzilla vs. McDonald (ゴジラVSマクドナルド,   Gojira tai Makudonarudo), a collaboration with the Godzilla franchise to commemorate its pending 70th anniversary in 2024. It began lottery distribution of Be@rbrick figures of Godzilla and the McDonaldland characters Birdie the Early Bird, Grimace, and the Hamburglar. Additionally, on January 5, 2024, McDonald's will begin offering three Godzilla Burgers called the Delicious Spicy Thick-Cut Beef and Rough-Chopped Potato; Smokey Pepper Chicken; and Cheese Double Teriyaki.[1] The commercials for the campaign are based heavily on the Heisei series, featuring a replica Heisei Godzilla suit, appearances by the Cosmos, and a McDonald's-themed mecha housed in a G-Force-styled hangar.

Gallery

Concept art

Promotional

Official Japanese site

Miscellaneous

Commercials

Return of Ultraman/Shin Ultraman commercial
Be@rbrick commercial
Smokey Pepper Chicken spot
Godzilla vs. McDonald burgers

Trivia

References

This is a list of references for McDonald's. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]

  1. Baseel, Casey (27 December 2023). "Godzilla vs McDonald's! King of monsters takes on fast food king's new Godzilla Burgers 【Video】". Sora News 24.
  2. McDonald's Japan (December 29, 2023). "#ゴジラVSマクドナルド極秘設計図、公開。あのメカゴジラも手がけた西川伸司さんがデザイン!@MASH_nishikawa". X.
  3. @MASH_nishikawa (29 December 2023). "マクドナルドのゴジラバーガーのCMに登場するロボットのデザインを手掛けました。細部にさまざまな東宝メカのモチーフを引用してますので、探してみるのも楽しいかと。笑顔のギミックはお気に入りです。". X.

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