"Share the Challenge" (2023)

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"Share the Challenge"
Japanese newspaper advertisement for "Share the Challenge"
Alternate titles
Flagicon Japan.png "Share the Challenge.
'Benimaru' Edition" (2023)

Directed by Shinji Hamasaki
Producer Nagasumi Ichioka, Madoka Katsumata, Yuta Muto, et al.
Written by Junpei Iwata
Music by Katsuya Yamada, Yasunori Okada
Production companies Dentsu, DASH
Distributor Marubeni
Running time
  • 1 minute 30 seconds
  • 30 seconds (short version)
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"Share the Challenge" (できないことは、みんなでやろう。「紅丸」篇,   Dekinai Koto wa, Minna de Yarō. "Benimaru"-hen, lit. "Share the Challenge. 'Benimaru' Edition") is a 2023 commercial directed by Shinji Hamasaki for Japanese trading company Marubeni's "Share the challenge." green business initiative and ad campaign. Produced by DASH with advertising agency Dentsu, it stars Masato Sakai, Yurika Nakamura, and a refurbished King Ghidorah suit originally built by Fuyuki Shinada for the 2001 film Godzilla, Mothra and King Ghidorah: Giant Monsters All-Out Attack. The commercial was first posted online on September 8, 2023, before making its television premiere that September 10 during a broadcast of the TBS drama Vivant, which also stars Sakai.

Plot

While Benimaru is battling an army, zombies suddenly emerge from the ground and attack, forcing Benimaru to team up with his enemies. As they battle the zombies, King Ghidorah appears and spits gravity beams, making the zombies team up with their opponents. Just as they prepare to battle King Ghidorah, King Ghidorah spots a meteor heading towards Earth. Benimaru, the army, the zombies and King Ghidorah team up to destroy the meteor with the commercial ending with King Ghidorah shooting the meteor with his gravity beams.

Staff

Staff role on the left, staff member's name on the right.

  • Creative director and copywriter   Junpei Iwata
  • Planned by   Shumpei Murata
  • Art directors   Yuki Nakao, Ryohei Yabusaki
  • Digital planner   Kai Yamazaki
  • PR planner   Hitomi Katahira
  • Creative producer   Sumina Sugita
  • Account executives   Daigo Tajima, Kota Kashizuka
  • Produced by   Nagasumi Ichioka, Madoka Katsumata, Yuta Muto
  • Production managers   Sohei Shimada, Kenya Ijima, Issei Kobayashi, Eiori Nagano, Shinya Suzuki, Nao Ugajin
  • Directed by   Shinji Hamasaki
  • Assistant directors   Shigetake Hashimoto, Joji White, Yuta Suzuki
  • Cinematography by   Tetsuya Kondoh
  • First assistant camera   Yoshihiro Okayama
  • Camera assistants   Jo Aki, Motoki Kano, Yu Kakei
  • Steadicam operator   Taro Kimura
  • Assistant steadicam operator   Yuta Takase
  • Digital imaging technician   Takahiro Shimokawa
  • Lighting by   Satoshi Mizoguchi
  • Lighting assistants   Itsuki Oishi, Ryotaro Taki
  • Sound recordist   Masaharu Tanabe
  • Assistant recordist   Daisuke Ohori
  • Production design by   Toru Takahashi
  • Assistant production designer   Yohei Takeuchi

https://www.advertimes.com/20230912/article433330/

Cast

Actor's name on the left, character played on the right.


Appearances

Monsters

Trivia

  • The protagonist of the commercial, Benimaru's name is a reversal of the name of the company the commercial was made for, Marubeni.


Comments

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