BOSS Coffee

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BOSS COFFEE emblem.png

BOSS Coffee (BOSS (ボス),   Bosu) is a brand of caffeinated beverage manufactured by Suntory. The brand has created two Godzilla-based commercials in partnership with Toho.

The Faceless Star (2019)

The Faceless Star
The title card for The Faceless Star
Directed by Nobuaki Hongo
Music by Akira Ifukube (stock)
Distributor TohoJP
Running time 1 minute
Keep Fighting (闘いを、止めるな)
„ 

— Commercial slogan

The Faceless Star (顔の映らない主役,   Kao no Utsuranai Shuyaku) is the first short film which served as a promotion for BOSS in 2019. Depicting Haruo Nakajima's role as Godzilla in the original film, it was released in commemoration of the Japanese theatrical release of Godzilla: King of the Monsters.

Transcript

Godzilla: King of the Monsters Release Commemoration

Godzilla was born in 1954. The man in the Godzilla bodysuit had to fight on many levels.

Haruo Nakajima, "The Faceless Star."

Fighting, against weight of 100 kg (220 lb).
Fighting, against heat of over 60°C (140°F).
Fighting, against the conflict that his face wouldn't be shown.
Fighting, against imagination to play a monster he'd never seen.
Fighting, against himself.

Effort isn't always rewarded. However, praise is earned only by those who keep it up.

Keep Fighting

Staff

Staff role on the left, staff member's name on the right.

Cast

Actor's name on the left, character played on the right.

Appearances

Monsters

Production

As noted in its "special announcement" trailer posted to the Godzilla Channel YouTube channel, the commercial took 114 camera takes, 105 staff members, 90 model buildings, and 38 hours worth of shooting.[1] The Godzilla costume was a replica ShodaiGoji suit modeled by artist Yuji Sakai, which also featured in Dream Challenge: Godzilla Appears in Sukagawa.

Videos

The full commercial (English-subtitled)
120-second behind-the-scenes video
Behind-the-scenes "special announcement"

The Impact of a Blue Day (2021)

The Impact of a Blue Day
The title card for The Impact of a Blue Day
Distributor TohoJP
Running time 1 minute
Burn your passion into your work. (情熱を、焼き付けろ)
„ 

— Commercial slogan

The Impact of a Blue Day (青き日の衝撃,   Aoki Hi no Shōgeki) is the second Godzilla BOSS ad, released in 2021. A tie-in for BOSS Blue Impact, it gives a brief overview of the history of Japanese filmmaking, culminating with the invention of tokusatsu.

Transcript

In the 1930s,
The visual revolution of foreign films captivated the hearts of young people in Japan. The chain of passion begins there.

The Impact of a Blue Day

"Blue background synthesis," "projection," and "stop motion."
One after another, never-before-seen techniques inspired the young filmmakers of Japan.

Twenty years later.
Overcoming tough times, they invented Japan's unique "Tokusatsu" technology.
The heat of passionate work will be passed on to the next generation.

Burn your passion into your work.

Appearances

Monsters

Videos

The full commercial
The full commercial (English-subtitled)
Behind-the-scenes video

References

This is a list of references for BOSS Coffee. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]

  1. 1.0 1.1 Godzilla Channel (21 May 2019). BOSS|ゴジラ『特報』篇 1分 サントリーCM. YouTube.

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