BOSS Coffee

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BOSS COFFEE emblem.png

BOSS Coffee (BOSS (ボス),   Bosu) is a brand of caffeinated beverage manufactured by Suntory. Three Godzilla-based commercials have been created for the brand in partnership with Toho.

"The Faceless Star" (2019)

"The Faceless Star"
The title card for "The Faceless Star"
Directed by Nobuaki Hongo
Producer Hiroki Nakasone et al.
Written by Yusuke Shimano
Music by Masayuki Noda; Akira Ifukube (stock)
Special
effects by
Toshio Miike
Visual
effects by
Masashi Kuwahara, Masanori Takahashi
Production company Dentsu, GEEK PICTURES[1]
Distributor Suntory, Toho
Running time 1 minute
Keep Fighting (闘いを、止めるな)
„ 

— Commercial slogan

"The Faceless Star" (顔の映らない主役,   Kao no Utsuranai Shuyaku) is the first Godzilla BOSS commercial, directed by Nobuaki Hongo with special effects by Toshio Miike. Depicting Haruo Nakajima's role as Godzilla in the original film, it was released in 2019 in commemoration of the Japanese theatrical release of Godzilla: King of the Monsters.

Transcript

Godzilla: King of the Monsters Release Commemoration

Godzilla was born in 1954. The man in the Godzilla bodysuit had to fight on many levels.

Haruo Nakajima, "The Faceless Star."

Fighting, against weight of 100 kg (220 lb).
Fighting, against heat of over 60°C (140°F).
Fighting, against the conflict that his face wouldn't be shown.
Fighting, against imagination to play a monster he'd never seen.
Fighting, against himself.

Effort isn't always rewarded. However, praise is earned only by those who keep it up.

Keep Fighting

Staff[1]

Staff role on the left, staff member's name on the right.

Cast

Actor's name on the left, character played on the right.

Appearances

Monsters

Production

As noted in its "special announcement" trailer posted to the Godzilla Channel YouTube channel, the commercial took 114 camera takes, 105 staff members, 90 model buildings, and 38 hours worth of shooting.[2] The Godzilla costume was a replica ShodaiGoji suit modeled by artist Yuji Sakai, which also featured in Dream Challenge: Godzilla Appears in Sukagawa.

Videos

Full commercial (English-subtitled)
120-second behind-the-scenes video
Behind-the-scenes "special announcement"

"The Impact of a Blue Day" (2021)

"The Impact of a Blue Day"
The title card for "The Impact of a Blue Day"
Directed by Nobuaki Hongo
Producer Hiroki Nakasone et al.
Written by Yusuke Shimano, Kunihiko Mishima
Music by Masayuki Noda
Production company Dentsu, Toho, GEEK PICTURES[3]
Distributor Suntory, Toho
Running time 1 minute
Burn your passion into your work. (情熱を、焼き付けろ)
„ 

— Commercial slogan

"The Impact of a Blue Day" (青き日の衝撃,   Aoki Hi no Shōgeki) is the second Godzilla BOSS ad, directed by Nobuaki Hongo and released in 2021. A tie-in for BOSS Blue Impact, it gives a brief overview of the history of Japanese filmmaking, culminating with the invention of tokusatsu.

Transcript

In the 1930s,
The visual revolution of foreign films captivated the hearts of young people in Japan. The chain of passion begins there.

The Impact of a Blue Day

"Blue background synthesis," "projection," and "stop motion."
One after another, never-before-seen techniques inspired the young filmmakers of Japan.

Twenty years later.
Overcoming tough times, they invented Japan's unique "Tokusatsu" technology.
The heat of passionate work will be passed on to the next generation.

Burn your passion into your work.

Staff[3]

Staff role on the left, staff member's name on the right.

Cast[3]

Actor's name on the left, character played on the right.

Appearances

Monsters

Videos

Full commercial
Full commercial (English-subtitled)
Behind-the-scenes video

"GO YOUR WAY" (2023)

"GO YOUR WAY"
Screenshot from "GO YOUR WAY"
Directed by Nobuaki Hongo
Producer Masaomi Watanabe, Toru Anakubo, et al.
Written by Yusuke Shimano, Nao Arai
Music by Masayuki Noda
Production company Dentsu, AOI Pro.[4]
Distributor Suntory, Toho
Running time 1 minute

"GO YOUR WAY" is the third and most recent BOSS ad, directed by Nobuaki Hongo and released in 2023 in celebration of the Godzilla series' 70th anniversary.

Description

Much of the commercial consists of a montage of clips from all 30 live action Japanese Godzilla films. At the end, Godzilla stomps on an arrangement of BOSS Black coffee cans stacked into the shape of a 70th birthday cake, then fires atomic breath as the cans fly around him.

Staff[4]

Staff role on the left, staff member's name on the right.

Appearances

Monsters

Weapons, vehicles, and races

Production

Original footage was shot at Toho Studios for the commercial's ending. Yuji Sakai's ShodaiGoji replica suit was used like in previous BOSS ads, and the birthday cake of coffee cans was built practically.[5]

Videos

Full commercial
Slightly shorter version

References

This is a list of references for BOSS Coffee. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]

  1. 1.0 1.1 "「BOSS」と「ゴジラ」がコラボレーション、東宝ゴジラチーム完全監修の特撮動画を公開". AdverTimes. 4 June 2019.
  2. Godzilla Channel (21 May 2019). "BOSS|ゴジラ『特報』篇 1分 サントリーCM". YouTube.
  3. 3.0 3.1 3.2 "「BOSS」と「ゴジラ」が再びコラボ、日本の映画製作陣の情熱を約2500個のドミノで表現". AdverTimes. 31 May 2021.
  4. 4.0 4.1 "BOSSとゴジラが3度目のコラボ 生誕70周年を祝う動画公開、シネアドでもオンエア". AdverTimes. 10 November 2023.
  5. @_craftboss (2 November 2023). "<撮影秘話>今回ラストに登場するゴジラは完全撮り下ろし!歴代のゴジラが暴れてきた伝説の東宝スタジオにて撮影しました。スタッフたちも興奮気味です。". X.

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