"Foodlosslla: What Should Humanity Do!?" (2024)

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"Foodlosslla: What Should Humanity Do!?"
Key art for "Foodlosslla: What Should Humanity Do!?"
Directed by Takashi Yamazaki
Producer Shunji Takano, Satoshi Watanabe, Tomohiro Tashiro
Written by Hiroyo Matsumura
Music by Shotaro Tsurumaru
effects by
Takashi Yamazaki
Production companies Hakuhodo, Shirogumi, STORIES, Hakuhodo Products, Tokyo Ad Designers, Dejimo[1]
Distributor Ajinomoto
Running time 1 minute, 20 seconds

"Foodlosslla: What Should Humanity Do!?" (フードロスラ どうする!?人類篇,   Fūdorosura: Dōsuru!? Jinrui-hen) is a Japanese kaiju-themed web commercial directed by Takashi Yamazaki for food company Ajinomoto. It was released on March 14, 2024 (JST).[2] The commercial features a special task force confronting the titular Foodlosslla, a living amalgamation of food waste who has appeared in Tokyo.


Crowds of people panic and flee through the streets of Tokyo. A news reporter mentions the emergence of a kaiju dubbed "Foodlosslla" near Tokyo Tower. As Foodlosslla begins to take shape, the TV shows a man mentioning that "the grief of 2.44 million tons of annual household food waste" was likely the cause of the monster's birth. Foodlosslla then grabs hold of Tokyo Tower as he moves forward, before bringing his hand out and raining wasted food down on the fleeing civilians, adding to their terror. Following this, the monster begins to weep, and his tears shower the reporter, causing her to panic. Then, three officers of the Rescue Food Loss Special Investigation Team, clad in orange suits and helmets (which have an "R" on the front of them) armed with guns appear, and charging their weapons to maximum level, fire green lasers at Foodlosslla. However, as the blasts strike the monster's hand, the trio find that their attack was ineffective. The scene changes to a black screen which reads "What should humanity do?!"

Then appears a group of five Rescue Food Loss Special Investigation Team officers to confront the monster, each wearing white aprons with orange rims and bearing seasonings and cooking implements. Orange text with white rimming appears, which a voice then reads aloud: "What's important is a little seasoning and a little creativity." Following this, Foodlosslla bellows once again, and the screen reads "Now let's fight against Foodlosslla."


Staff role on the left, staff member's name on the right.

  • Directed by   Takashi Yamazaki
  • Executive creative director   Kazuto Fukushima
  • Creative director   Daisuke Nagai
  • Planned by   Daisuke Nagai, Hiroyo Matsumura, Shotaro Takeuchi, Yusuke Kobayashi
  • Art director   Daisuke Nagai
  • Copywriter   Hiroyo Matsumura
  • Designers   Shotaro Takeuchi, Koyo Fukumi
  • Produced by   Shunji Takano, Satoshi Watanabe, Tomohiro Tashiro
  • Production managers   Takumi Sato, Koki Sato
  • Cinematography by   Kozo Shibasaki, Yusuke Oka
  • Lighting by   Nariyuki Ueda
  • Edited by   Ryuji Miyajima (offline), Tetsuya Kaji (online)
  • Color grading by   Masahiro Ishiyama
  • Music by   Shotaro Tsurumaru
  • Sound effects by   Natsuko Inoue
  • Sound engineer   Ayaka Horiguchi
  • Audio mixing by   Hisafumi Takeuchi
  • Stylist   Go Momose
  • Hair and makeup by   Ayumi Ueki
  • PR planners   Ryosuke Nemoto, Naoki Takahashi
  • Casting director   Reina Washino
  • Account executives   Junji Totsuka, Ginji Shinpo, Kazuyuki Tamai, Yugo Hosokawa, Shintaro Ito, Tsuneko Sato, Maika Akashi
  • First assistant director   Masaaki Kudo
  • Visual effects supervisor   Takashi Yamazaki
  • Visual effects producer   Naohide Habara
  • Visual effects artists   Takuhiro Yamaguchi, Takushi Yamaguchi, Eishin Okubo, Tatsuji Nojima, Hirotaka Nakajima, Kaito Hasegawa, Shoichiro Sato, Masaki Takahashi, Takayuki Ueki
  • Retoucher   Hitoshi Miyamoto
  • Special effects modeler   Yoshinori Hitouchi
  • Music selection by   Yoshitaka Fujimura


Actor's name on the left, character played on the right.



Weapons, vehicles, and races

  • Rescue Food Loss Special Investigation Team[6]


A casting call looking for extras to appear in a Takashi Yamazaki-directed commercial for a "major food manufacturer" was posted by the Tochigi Prefectural Film Commission on December 7, 2023.[7] Said manufacturer was revealed to be Ajinomoto on March 5, 2024, when the company tweeted a clip which showed the commercial's starring monster Foodlosslla and gave a March 14 release date.[8] Two more videos, posted on March 6 and 7, showed further shots of Foodlosslla.[9][10]


As of the aforementioned casting call, shooting was scheduled to begin on December 27, 2023.[7] All of the outdoor portions were shot at Ashikaga Scramble City Studio in Ashikaga, Tochigi, Japan.[11]

Director Takashi Yamazaki personally created the Rescue Food Loss Special Investigation Team's equipment, including their guns and belts, using supplies from the hardware store.[6][12] For the scene where Foodlosslla sheds pieces of itself on fleeing civilians, prop food items were dumped on the actors. Similarly, a reporter drenched in Foodlossla's tears was really splashed with water.[11] The commercial's visual effects were advertised as being created by the same team as Yamazaki's Godzilla Minus One;[7] as is standard for his films, Yamazaki served as his own VFX supervisor and the effects were produced by Shirogumi.[6][12]


Full commercial
Vertical version
Teaser #1
Teaser #2
Teaser #3
Behind the scenes

External links


This is a list of references for Foodlosslla: What Should Humanity Do!?. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 "廃棄食品の"悲しみ"が生んだ巨大怪獣が街を襲う 味の素Web動画" [A Giant Monster Born from the "Grief" of Discarded Food Attacks a City - Ajinomoto Web Video]. AdverTimes. 19 March 2024.
  2. Ajinomoto (14 March 2024). "年間約244万トンもの家庭での廃棄食品の"悲しみ"が生んだ巨大怪獣「フードロスラ」が人類を襲う! 味の素㈱、WEB動画「フードロスラ どうする!?人類篇」3月14日公開" [Giant Monster "Foodlosslla," Born from the "Grief" of Roughly 2.44 Million Tons of Annual Household Food Waste, Attacks Humanity! Ajinomoto Co., Ltd. Releases Web Video "Foodlosslla: What Should Humanity Do!?" on March 14]. PR TIMES.
  3. Itakura, Takeshi (14 March 2024). "【出演情報】
    #味の素株式会社 さんの広告
    『フードロスラ どうする!?人類篇』にレスキュー隊員として出演しております🐼
    . X.
  4. Ogawa, Misa (13 March 2024). "山崎貴監督の味の素フードロスラCM。
    . X.
  5. "YUKINA". P.M.9production. Retrieved 21 March 2024.
  6. 6.0 6.1 6.2 "フードロスラ" [Foodlosslla]. Ajinomoto. Retrieved 15 March 2024.
  7. 7.0 7.1 7.2 "大手食品メーカー webムービー エキストラ募集について" [Regarding Recruitment of Extras for Major Food Manufacturer's Web Video]. Tochigi Prefectural Film Commission. 7 December 2023.
  8. Ajinomoto Co., Ltd. (5 March 2024). "あと8日。

    . X.
  9. Ajinomoto Co., Ltd. (6 March 2024). "あと7日。


    #フードロスラ #foodlosslla #山崎貴監督 #teaser2"
    . X.
  10. Ajinomoto Co., Ltd. (7 March 2024). "あと6日。


    #フードロスラ #foodlosslla #山崎貴監督 #teaser3"
    . X.
  11. 11.0 11.1 Ajinomoto K.K. Official Channel (14 March 2024). "フードロスラ どうする!?人類篇 メイキング" [Foodlosslla: What Should Humanity Do!? Making-Of]. YouTube.
  12. 12.0 12.1 SHIROGUMI INC. (14 March 2024). "⋱ WORKS ⋰
    本日公開された #味の素「#フードロスラ どうする!?人類篇」のVFX制作を担当しました。監督 兼 特捜隊員の装備材料をホームセンターで購入し自作したのは #山崎貴 監督です。


    . X.


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