"Foodlosslla: What Should Humanity Do!?" (2024)
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"Foodlosslla: What Should Humanity Do!?" (フードロスラ どうする！？人類篇 Fūdorosura: Dōsuru!? Jinrui-hen) is a Japanese kaiju-themed web commercial directed by Takashi Yamazaki for food company Ajinomoto. It was released on March 14, 2024 (JST).[2] The commercial features a special task force confronting the titular Foodlosslla, a living amalgamation of food waste who has appeared in Tokyo.
Plot
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Crowds of people panic and flee through the streets of Tokyo. A news reporter mentions the emergence of a kaiju dubbed "Foodlosslla" near Tokyo Tower. As Foodlosslla begins to take shape, the TV shows a man mentioning that "the grief of 2.44 million tons of annual household food waste" was likely the cause of the monster's birth. Foodlosslla then grabs hold of Tokyo Tower as he moves forward, before bringing his hand out and raining wasted food down on the fleeing civilians, adding to their terror. Following this, the monster begins to weep, and his tears shower the reporter, causing her to panic. Then, three officers of the Rescue Food Loss Special Investigation Team, clad in orange suits and helmets (which have an "R" on the front of them) armed with guns appear, and charging their weapons to maximum level, fire green lasers at Foodlosslla. However, as the blasts strike the monster's hand, the trio find that their attack was ineffective. The scene changes to a black screen which reads "What should humanity do?!"
Then appears a group of five Rescue Food Loss Special Investigation Team officers to confront the monster, each wearing white aprons with orange rims and bearing seasonings and cooking implements. Orange text with white rimming appears, which a voice then reads aloud: "What's important is a little seasoning and a little creativity." Following this, Foodlosslla bellows once again, and the screen reads "Now let's fight against Foodlosslla."
Staff[1]
Staff role on the left, staff member's name on the right.
- Directed by Takashi Yamazaki
- Executive creative director Kazuto Fukushima
- Creative director Daisuke Nagai
- Planned by Daisuke Nagai, Hiroyo Matsumura, Shotaro Takeuchi, Yusuke Kobayashi
- Art director Daisuke Nagai
- Copywriter Hiroyo Matsumura
- Designers Shotaro Takeuchi, Koyo Fukumi
- Produced by Shunji Takano, Satoshi Watanabe, Tomohiro Tashiro
- Production managers Takumi Sato, Koki Sato
- Cinematography by Kozo Shibasaki, Yusuke Oka
- Lighting by Nariyuki Ueda
- Edited by Ryuji Miyajima (offline), Tetsuya Kaji (online)
- Color grading by Masahiro Ishiyama
- Music by Shotaro Tsurumaru
- Sound effects by Natsuko Inoue
- Sound engineer Ayaka Horiguchi
- Audio mixing by Hisafumi Takeuchi
- Stylist Go Momose
- Hair and makeup by Ayumi Ueki
- PR planners Ryosuke Nemoto, Naoki Takahashi
- Casting director Reina Washino
- Account executives Junji Totsuka, Ginji Shinpo, Kazuyuki Tamai, Yugo Hosokawa, Shintaro Ito, Tsuneko Sato, Maika Akashi
- First assistant director Masaaki Kudo
- Visual effects supervisor Takashi Yamazaki
- Visual effects producer Naohide Habara
- Visual effects artists Takuhiro Yamaguchi, Takushi Yamaguchi, Eishin Okubo, Tatsuji Nojima, Hirotaka Nakajima, Kaito Hasegawa, Shoichiro Sato, Masaki Takahashi, Takayuki Ueki
- Retoucher Hitoshi Miyamoto
- Special effects modeler Yoshinori Hitouchi
- Music selection by Yoshitaka Fujimura
Cast
Actor's name on the left, character played on the right.
- Maori Komeno[1] as news reporter / narrator (voice)
- Ozuno Nakamura[1] as Special Investigation Team member
- Takeshi Itakura as Special Investigation Team member[3]
- Narumi Uno[1] as Special Investigation Team member
- Tomokazu Koshimura[1] as expert on television
- Misa Ogawa as screaming woman in red[4]
- Yukina Nakae[5]
Appearances
Monsters |
Weapons, vehicles, and races
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Development
A casting call looking for extras to appear in a Takashi Yamazaki-directed commercial for a "major food manufacturer" was posted by the Tochigi Prefectural Film Commission on December 7, 2023.[7] Said manufacturer was revealed to be Ajinomoto on March 5, 2024, when the company tweeted a clip which showed the commercial's starring monster Foodlosslla and gave a March 14 release date.[8] Two more videos, posted on March 6 and 7, showed further shots of Foodlosslla.[9][10]
Production
As of the aforementioned casting call, shooting was scheduled to begin on December 27, 2023.[7] All of the outdoor portions were shot at Ashikaga Scramble City Studio in Ashikaga, Tochigi, Japan.[11]
Director Takashi Yamazaki personally created the Rescue Food Loss Special Investigation Team's equipment, including their guns and belts, using supplies from the hardware store.[6][12] For the scene where Foodlosslla sheds pieces of itself on fleeing civilians, prop food items were dumped on the actors. Similarly, a reporter drenched in Foodlossla's tears was really splashed with water.[11] The commercial's visual effects were advertised as being created by the same team as Yamazaki's Godzilla Minus One;[7] as is standard for his films, Yamazaki served as his own VFX supervisor and the effects were produced by Shirogumi.[6][12]
Videos
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External links
References
This is a list of references for Foodlosslla: What Should Humanity Do!?. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]
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Comments
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