The line was released in Japan in late March of 2014. The figures each consist of two modes: E.G. (egg) Mode and A.T. (attack) mode. The first figures to be released were Godzilla, King Ghidorah, Mothra, Gigan, and Mechagodzilla. The initial release price for each figure was 1,000 yen.
Burning Godzilla and Destoroyah were confirmed in late September 2014, also for 1,000 yen. Burning Godzilla is a repaint of the original Burning Godzilla toy, adding a translucent orange plastic tail.
- The Godzilla 2014 and Winged MUTO Godzilla-E.G. toys appeared in Bandai America's Toy Fair 2015 display, rebranded as "Hatch-n-Heroes," though they were never released.
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