BOSS Coffee

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BOSS Coffee (BOSS (ボス),   Bosu) is a brand of caffeinated beverage manufactured by Suntory. Three Godzilla-based commercials have been created for the brand in partnership with Toho.

"The Faceless Star" (2019)

"The Faceless Star"
The title card for The Faceless Star
Directed by Nobuaki Hongo
Producer Hiroki Nakasone et al.
Written by Yusuke Shimano
Music by Masayuki Noda; Akira Ifukube (stock)
Special
effects by
Toshio Miike
Visual
effects by
Masashi Kuwahara, Masanori Takahashi
Production company Dentsu, GEEK PICTURES[1]
Distributor TohoJP
Running time 1 minute
Keep Fighting (闘いを、止めるな)
„ 

— Commercial slogan

"The Faceless Star" (顔の映らない主役,   Kao no Utsuranai Shuyaku) is the first Godzilla BOSS commercial, directed by Nobuaki Hongo with special effects by Toshio Miike. Depicting Haruo Nakajima's role as Godzilla in the original film, it was released in 2019 in commemoration of the Japanese theatrical release of Godzilla: King of the Monsters.

Transcript

Godzilla: King of the Monsters Release Commemoration

Godzilla was born in 1954. The man in the Godzilla bodysuit had to fight on many levels.

Haruo Nakajima, "The Faceless Star."

Fighting, against weight of 100 kg (220 lb).
Fighting, against heat of over 60°C (140°F).
Fighting, against the conflict that his face wouldn't be shown.
Fighting, against imagination to play a monster he'd never seen.
Fighting, against himself.

Effort isn't always rewarded. However, praise is earned only by those who keep it up.

Keep Fighting

Staff[1]

Staff role on the left, staff member's name on the right.

Cast

Actor's name on the left, character played on the right.

Appearances

Monsters

Production

As noted in its "special announcement" trailer posted to the Godzilla Channel YouTube channel, the commercial took 114 camera takes, 105 staff members, 90 model buildings, and 38 hours worth of shooting.[2] The Godzilla costume was a replica ShodaiGoji suit modeled by artist Yuji Sakai, which also featured in Dream Challenge: Godzilla Appears in Sukagawa.

Videos

Full commercial (English-subtitled)
120-second behind-the-scenes video
Behind-the-scenes "special announcement"

"The Impact of a Blue Day" (2021)

"The Impact of a Blue Day"
The title card for The Impact of a Blue Day
Directed by Nobuaki Hongo
Producer Hiroki Nakasone et al.
Written by Yusuke Shimano, Kunihiko Mishima
Music by Masayuki Noda
Production company Dentsu, Toho, GEEK PICTURES[3]
Distributor TohoJP
Running time 1 minute
Burn your passion into your work. (情熱を、焼き付けろ)
„ 

— Commercial slogan

"The Impact of a Blue Day" (青き日の衝撃,   Aoki Hi no Shōgeki) is the second Godzilla BOSS ad, directed by Nobuaki Hongo and released in 2021. A tie-in for BOSS Blue Impact, it gives a brief overview of the history of Japanese filmmaking, culminating with the invention of tokusatsu.

Transcript

In the 1930s,
The visual revolution of foreign films captivated the hearts of young people in Japan. The chain of passion begins there.

The Impact of a Blue Day

"Blue background synthesis," "projection," and "stop motion."
One after another, never-before-seen techniques inspired the young filmmakers of Japan.

Twenty years later.
Overcoming tough times, they invented Japan's unique "Tokusatsu" technology.
The heat of passionate work will be passed on to the next generation.

Burn your passion into your work.

Staff[3]

Staff role on the left, staff member's name on the right.

  • Creative directors   Yukari Oka, Yusuke Shimano
  • Copywriters   Yusuke Shimano, Kunihiko Mishima
  • Art director   Yoshiyuki Imoto
  • Designers   Wataru Sakamoto, Yutaro Sato
  • Creative producer   Sho Yasunaga
  • Business producer   O Iwahashi
  • Content producer   Kae Masuhara
  • Godzilla producers   Tetsuya Yoshikawa, Yusuke Ishiguro
  • Produced by   Hiroki Nakasone
  • Production manager   Jonan Kishitani
  • Directed by   Nobuaki Hongo
  • Cinematography by   Ryohei Watanabe
  • Steadicam operator   Taro Kimura
  • Lighting by   Noboru "HIGASIX" Hinode
  • Production design by   Chie Arai
  • Key grip   Tomoya Kamata
  • Digital imaging technician   Shinya Nagao
  • Computer graphics by   Masashi Kuwahara
  • Edited by   Fumihito Endo (off-line), Kensaku Numata (on-line)
  • Colorist   Toshiki Kamei
  • Music by   Masayuki Noda
  • Sound effects by   Fumio Yasue
  • Mixing by   Kana Kawase
  • Casting director   Dai Tatsuta

Cast[3]

Actor's name on the left, character played on the right.

Appearances

Monsters

Videos

Full commercial
Full commercial (English-subtitled)
Behind-the-scenes video

References

This is a list of references for BOSS Coffee. These citations are used to identify the reliable sources on which this article is based. These references appear inside articles in the form of superscript numbers, which look like this: [1]

  1. 1.0 1.1 "「BOSS」と「ゴジラ」がコラボレーション、東宝ゴジラチーム完全監修の特撮動画を公開". AdverTimes. 4 June 2019.
  2. Godzilla Channel (21 May 2019). "BOSS|ゴジラ『特報』篇 1分 サントリーCM". YouTube.
  3. 3.0 3.1 3.2 "「BOSS」と「ゴジラ」が再びコラボ、日本の映画製作陣の情熱を約2500個のドミノで表現". AdverTimes. 31 May 2021.

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